iAd isn't in retaliation to Google or anyone else...
Apple is in an unique position to deliver 1 billion high-quality, targeted ads per day to qualified buyers.... Who cares about the "also rans"... Apple has a winner service to sell!
Good article.
However, I suggest that market share is an inadequate measure of the success of a product or company.
Apple, or any company can lower profits to gain market share... but at what cost. Where do they go from there?
I think a better measure is "what is their profit share" of a category or industry. You can this this based on the category/industry as a whole, or base it on each vendor's percentage market share.
Put another way, who performs better: the management team at Apple, Dell, HP or Msft.a
If you worked in the Apple/// Engineering Group, you must know Wendell Saunder (sp) and Wil Houd.
I bought an Apple ][ in 1978 and it (and all Apple ][s of that era) had the same problem with chips walking out of their sockets due to expansion and contraction from heating and cooling.
Mmmm... the Apple/// wasn't so bad. I owned computer stores (primarily Apple) in the 1970-80s. When we were asked to present our case to IBM to carry the PC, we made our presentation on an Apple/// using a forerunner of Dave Winer's ThinkTank.
The IBM exec was quite impressed with the Apple///, ThinkTank & us... we got the dealership. FWIW, we carried the Apple/// in a Apple/// Carrying Case (made by apple) on the plane from SF to Boca-- not quite a portable, maybe a transportable!
The other insider joke that was making the rounds at that time:
"What's the difference between Apple and the Boy Scouts... One of them has adult leadership!"
iAd: Apple's Retaliation to Google
April 10, 1985: Jobs Sculley Versus Steve Jobs: It's Either Him or Me!
Is Apple prepared to be middle of the pack with the iPhone?
May 19, 1980: Apple III. Worst. Apple. Ever.
May 19, 1980: Apple III. Worst. Apple. Ever.
May 19, 1980: Apple III. Worst. Apple. Ever.
April 10, 1985: Jobs Sculley Versus Steve Jobs: It's Either Him or Me!