I switched after 20 years working in the product development group of a Windows PC manufacturer. Why did I switch? I had a relatively short list of things I wanted to do with my computer and Apple provided a product that did virtually all of them right out of the box. For me it was less a comment on the hardware but more on the total package....hardware AND software. I think we folks who congregate on these gadget sites sometimes forget that we are a minority in the general population. Most folks don't care to tinker with their machines. When we designed PCs at the company I worked at expandability was an important marketing feature, but it was a feature that a small number of people actually used after the initial sale.
I agree with most of the sentiments. I think a "low key switcher" campaign would not be without merit. There a ton of Windows us ers out here who are teetering on the edge and just need a gentle nudge. If Apple is to be believed the Mac Mini could be a perfect vehicle for the 80% of computer users who just want their computers to do a handful of simple tasks.....all of which are provided by iLife. I confess....I switched after over 20 years as a PC user. Why? Because I got to a point where I just wanted my notebook to do a few tasks without having to wait while it sent a almost constant stream of email to Redmond to tell the mothership it had just recovered from a critical error. Many people have been intimidated by the FUD of the Mac's proprietary nature. When in reality...most people would never take advantage of the "supposed" expandibility advantage afforded by Wintel boxes.
8 Reasons Windows Users DO Switch to Mac
Please Apple, Not Another "Switch" Campaign