mschindler's Profile

I think it's more telling than anything else. Apple wants to use their unique hardware/software advantage to make iLife a ubiquitous norm in the home, just as Microsoft Office is in business. Usually in marketing, you don't want to give free "mindshare" to you competitor. However, Word clearly isn't a competitor to iLife. It is to Appleworks, true, but Apple has historically never cared about marketing Appleworks. I do think it works in its ambitguity, if only as a topic of discussion, but I do think they could have used a more straightfoward line.