Alistair Hutchinson's Profile

A good read despite the alleged insult to people of the south ;) One only has to look at the graphics card market too see how the once mighty can fall and, as this particular market has such a quick product refresh cycle it's fairly simple for anyone over the age of 18 to remember it (a bit like using fruit flies for genetic experiments) Remember 3dfx? If not 3dfx was the company that just about created the 3d graphic revolution. I personally have owned a Voodoo1, Voodoo2, Voodoo3 2000, Voodoo3 3000, and Voodoo3 3500 card for my PC at one time or another. At the time 3dfx were raking it in nVidia was a bit player who basically couldn't get anything right. Then 3dfx fumbled. They missed the whole "T&L" boat whilst nVidia embraced it. Before you know it 3dfx has zero market share and is being bought by nvidia. Today nVidia is being challenged by ATi because they (nvidia) were the biggest and became a trifle complacent. This kind of thing happens all the time. large companies get cocky and forget who they serve, who pays for their lunch. Small companies innovate and provide what the public want. nVidia started to penetrate the average persons mindset with the TNT2, Apple is on that "TNT2" road right now. If things continue the way they are I think Apple has a rosy future and Microsoft had better realise they are set to become the next 3dfx if they're not careful.